How We Can Work Together
I help B2B technology and professional services organizations focus their marketing and build programs that support growth. If you've been guessing, reacting, or spread across too many priorities, I'll help you understand what's working and what to do next.
Three Ways We Can Work Together
Fractional CMO
Some companies need senior marketing direction. They just don't need a full-time executive. That's where I come in. I help you focus on what matters and build a marketing function that supports your goals.
You get:
- Clear priorities for each quarter
- Smart budget guidance so you're not burning money
- Oversight across every part of your marketing engine
- Regular working sessions and ongoing access when you need direction
- Hands-on mentoring to level up any junior marketers you already have
This is a good fit if you're growing, feel things are scattered, or are tired of guessing about your next steps.
Strategic Projects
Sometimes you don't need ongoing support. You simply need something important done properly. I take on fixed-scope projects that give you clarity and momentum without adding headcount.
Common projects include:
- Messaging and positioning
- Go-to-market (GTM) plans
- Demand generation programs
- ABM programs
- Competitive or market analysis
This approach is effective when preparing for a launch, entering a new market, or rebuilding your foundation after things have become messy.
Content Strategy & Execution
Most B2B content sounds the same. I help you avoid that. I create messaging and content your buyers understand and want to read, not pieces that slowly fade into the abyss of your blog archive.
What I create:
- Messaging frameworks
- Thought leadership
- Campaign copy
- Sales collateral and website content
This is ideal if your messaging isn't landing or your content isn't generating the interest it deserves.
Not Sure Where to Start?
Most clients begin with a project or content work. Once we've worked together and built trust, some move to ongoing fractional CMO support.
Let's talk about what makes the most sense for your situation.
Book a Consultation