Strategic Marketing Leadership for B2B Tech
Bridging the gap between journalism, enterprise strategy, and AI.
The Intersection of Journalism, Enterprise & AI.
I started my career as a journalist covering emerging financial services technologies in the 1990s. That work trained me to ask better questions, cut through jargon, and make complex concepts understandable. Those skills shape how I approach marketing today.
Throughout the next 20 years, I led marketing initiatives at Microsoft, Lenovo, Siemens, and multiple high-growth SaaS companies across the United States, Asia, Australia, and New Zealand. I built messaging frameworks, launched products globally, rebuilt demand generation programs, and partnered with sales teams to deliver what they needed to close deals.
To strengthen my technical capabilities, I completed postgraduate studies in AI and Machine Learning at the University of Texas at Austin (2024). I understand how these systems work, which means I use AI to improve performance rather than chase trends.
Today, I run Black Tulip Digital, blending all three disciplines. Journalism gives me clarity. Enterprise marketing gives me experience. AI gives me leverage.
Why "Black Tulip"?
For centuries, growers believed cultivating a black tulip was impossible. In 1986, Dutch horticulturists finally created a variety as close to black as nature allows. It took vision, precision, and persistence.
I chose the name Black Tulip because marketing often feels the same way. Companies set ambitious goals, stall on execution, or spread themselves too thin. With the right strategy and focused execution, what once seemed impossible becomes achievable.
