Fractional CMO for B2B Tech

Strategic Leadership.
No Headcount Required.

I bring Fortune 500 marketing discipline to growing B2B technology and professional services organizations. With more than 20 years at Lenovo, Siemens, Microsoft, and fast-moving startups, I know what drives pipeline and what wastes resources.

Former journalist • 20+ years in global B2B tech marketing • Postgraduate AI/ML studies

Serving clients globally across time zones.

20+ Years Experience
AI/ML Postgraduate
Global Reach (USA and APAC)
$1M+ in direct sales from a five-day virtual summit • 40% lift in SQL conversions in 90 days • +$110K ARR in five months through AI-driven ABM.

These results reflect my leadership of complex, performance-driven marketing initiatives for Fortune 500 organizations and rapidly scaling SaaS firms in the US and APAC. I apply the same analytical discipline and decisive, ROI-focused execution to every project.

$1M+
Event Revenue

Direct sales generated from a single five-day virtual summit strategy.

40%
Conversion Lift

Increase in SQL conversions achieved within 90 days of funnel optimization.

+$110K
New ARR

Generated in five months through a targeted AI-driven ABM program.

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Who I Work With

Clients Who Need to Move Fast

  • You are launching a new product or entering a new market.
  • Your pipeline is inconsistent or stuck.
  • You need senior leadership but don't want full-time overhead.
  • Your messaging isn't resonating with enterprise buyers.
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Engagement Models

Three Ways We Can Work Together

Fractional CMO

Senior marketing leadership without a full-time executive hire. You get quarterly priorities, budget planning, and team oversight.

  • Quarterly strategic roadmap
  • Budget planning & optimization
  • Team oversight & mentoring
Learn more

Strategic Projects

Fixed-scope work with defined deliverables. I build the focus and structure your business needs to execute on GTM plans.

  • Go-to-market (GTM) strategy
  • Demand generation programs
  • Account-Based Marketing (ABM)
Learn more

Content Strategy

Messaging that positions your brand and reaches your audience. I create frameworks and thought leadership that prove you understand your buyers.

  • Messaging frameworks
  • Thought leadership & Op-Eds
  • High-stakes campaign copy
Learn more

Not Sure Where to Start?

Most clients begin with a focused project or content engagement. Once we've built trust and proven results, many move into ongoing fractional CMO support. We'll talk through what makes sense based on your goals, budget, and timeline.

Book a Consultation
Selected Work

Real Projects. Real Outcomes.

01
Global IoT Startup

Global IoT Startup

PropTech · Lead Gen · US & EMEA

Advancing Lead Generation in PropTech

+18% MQL Growth · +25% SQL Lift

02
Fintech SaaS Startup

Fintech SaaS Startup

Market Expansion · AI ABM · US Entry

AI-Driven ABM for U.S. Market Expansion

+$110K ARR (First 3 Months) · +30% Email Lift

03
Global Fortune 500

Global Fortune 500

HPC & AI · Virtual Summit · Global

Reinventing HPC Engagement During the Pandemic

$1M+ Direct Sales · 40 Global Sessions

04
Mid-Market B2B SaaS

Mid-Market B2B SaaS

Demand Gen · Lead Scoring · Funnel Ops

Rebuilding a B2B SaaS Demand Engine

+35% Lead Quality · +40% SQL Conversions

05
Fortune 100 Tech Brand

Fortune 100 Tech Brand

Content Strategy · B2G · Cloud Messaging

Accelerating Cloud Adoption for State & Local Government

3,500+ Downloads (90 Days) · 400 Trial Requests

My Approach

Why Work With Me

01 I've Done This at Scale

I spent more than 20 years leading major marketing initiatives at Lenovo, Siemens, Microsoft, and high-growth SaaS companies. I've managed enterprise budgets, launched products globally, and built demand engines that produced measurable pipeline.

02 Real AI Expertise

I hold a postgraduate degree in AI and Machine Learning from UT Austin (2024). I understand how these systems work, so I can help you use AI to improve your results, not just chase trends.

03 Journalism-Level Clarity

I started as a financial journalist covering the first wave of fintech in late 1990s. That foundation taught me how to slice through complexity fast. Today, that's the backbone of how I craft sharp narratives to move buyers.

04 Direct Senior Attention

I lead the work myself. If we need design or technical support, I'll bring in specialists I trust. But you're never handed off or delegated to a junior team member. You get my direct expertise and attention.

05 Straightforward Feedback

If your budget doesn't match your goals, your timeline is unrealistic, or your positioning isn't landing, I'll tell you. You're hiring me for judgment, not to say yes to everything. Expect honest, constructive guidance.

"Janet is the rare marketing executive who can think strategically and execute tactically. She transformed our go-to-market approach in under a quarter."
Sarah Chen
CEO, Fintech Innovations
"We hired Black Tulip Digital to help launch our SaaS platform in the US market. The positioning and ABM program Janet developed delivered our first enterprise clients."
Michael Reynolds
Founder, CloudSecure